Our Story

Tortas Ahogadas Guadalajara Inc. is a family owned and operated business, established in 2001 by Adrian and Gloria Estrada. The Estrada family started from humble beginnings, providing food as street vendors in the streets of Los Angeles. Thankful for their faithful clientele, the family business continued to grow and enjoy success, specializing in Authentic Mexican food from Guadalajara Jalisco.

One of this dishes that has made them a success story, is the “Torta Ahogada,” an epic traditional dish from Guadalajara Jalisco. (A traditional Carnitas torta dipped in spicy or mild sauce) The Estrada family was a pioneer in bringing this very traditional Jalisco dish into the United States!

In 2001 they started selling their tasty traditional food from an equally modest food stand. Their popularity grew fast as word of mouth spread very quickly. The name of their business “Tortas Ahogadas Guadalajara” was also an automatic hit because it organically attracted fans of Guadalajara Jalisco to the new business.

Customers felt sentimental about the food being served and many were reconnected to their ethnic and cultural roots through the atmosphere they were used to enjoying.

To keep up with their consumer’s demands, in 2004 the Estrada family upgraded their trusty and very profitable food stand to a “Catering Lunch Truck.” This same Lunch truck you see here above in the picture. As Their Clientele continued to grow, in 2007 the Estrada Family opened the doors of their first Restaurant, located in the city Los Angeles. Tortas Ahogadas Guadalajara was enjoying its success! As the clientele kept on growing rapidly, the Family business also grew.